The Communication Council on its regular council meeting last June 23, 2008 discussed and approved the Communication Department's direction for 2008-2011. Those who attended the meeting were the following council members: Pastor Carmelito Galang, Jr., the CLC president; Pastor Benjamin Casimiro, the CLC Executive Secretary; Pastor Jessie Calera, the CLC Treasurer; Pastor Isagani Valencia, Dr. Ian Kenneth Bermejo, Dem Gambol, Malou Escasa, Meldy Endriga, Sherman Fiedacan (in Sun Cellular Phone), and Pastor Ron Genebago, the Communication Director.
COMMUNICATION DEPARTMENT
“Embracing Excellence in Communicating the Gospel”
Mission Statement:
“Building Bridges of Hope”
Vision:
“Closely connected Christians and Churches who creatively publish Christ's commission, boldly broadcast the blessed hope of His coming and joyfully project a Christ-like character.”
A Closer Look:
CONNECTION (Nurturing Believers)
COMMISSION (Proclaiming Christ)
CHARACTER & COMPASSION (Serving Humanity)
Goals:
To create a favorable image of the Adventist faith community, its mission, life and activities, and witness that many people will become followers of Jesus Christ.
To establish in the public mind the church and its message as a Christian church, an active church, a prophetic church, a progressive church, a humanitarian church, a responsible church, a respectable church, a friendly church, a personally helpful church, a growing church, and a global church.
Prayer:
“Lord, abide in me and connect through me.”
Theme Song:
“Communicate Love”
Adopted from Society of
Adventist Communicators
(http://www.bondesign.com/audio/CommunicateLove.html
STRATEGIC PLAN 2009
Communication Department
ISSUE #1. UNITY (# - NPUM downloaded program/ @-CLC program)
Expectations:
- Members are well informed of the church stands on moral issues.
- Programs are implemented in churches.
- Communication leaders, professionals and volunteers are connected and organized.
- Email address for each church is created.
- CLC Website is refurbished or renovated.
| Goal 1 – Every member understands the church official statement on certain moral issues # | |||
| Steps | Date | Person Responsible | Budget |
| Step 1 – Produced 250 abridged copies of the church official statements on some certain moral issues | March 2009 | Communication Director | Php 5,000 |
| Step 2 – Provided copies of the official statements to 250 churches | January 2009 | Communication Director | Php 5,000 |
| Goal 2 – 11 Areas support unified communication programs # | |||
| Step 1 – Follow-up and evaluate progress and compliance of programs | January 2009 | Communication Director | |
| Step 2 – Produced Adventist Profile in CD and brochure | March 2009 | Communication Director | |
| Goal 3 – Install church road signs.#@ | |||
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Step 1 – Installed 180 uniform church road signs 20 Church road signs per Area. |
June to December 2009
(In Progress) |
Communication Director/ Area Communication Coordinator | PhP540,000 |
| Goal 4 – SDA churches, vehicles and homes will be identified through the world logo #@ | |||
| Step 1 – World church logo installed in 150 churches, vehicles and churches. | March 2009 | ||
| Goal 5 – Communication Leaders/Professionals/Volunteers will be connected and organized. #@ | |||
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Step 1- Promoted the Adventist Communicators Convention Write letters to Pastors Distribute posters for Churches Post Tarpaulins to Conspicuous places |
December 2008 (Done) |
PhP40,000 | |
| Step 2- Contacted Resource Speakers |
December 2008 (Done) |
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| Step 3-Conducted the Adventist Communicators Convention |
January 17, 2009 (Done) |
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| Goal 6 – Email address is created and distributed to each church of the CLC. @ | |||
| Step 1- Transfer the Webhosting of the CLC website. |
January 2009 (Done) |
Web Master | PhP15,000/ year |
| Step 2- Create the Email addresses |
January 2009 (Done) |
IT Consultant | |
| Step 3- Distribute the Email Addresses |
January 17, 2009 (Done) |
Communication Director | |
| Goal 7 – CLC website is refurbished. @ | |||
| Step 1- Organize an internet or website committee. |
December 3, 2008 (Done) |
Web Master/ IT Consultant | |
| Step 2- Assign tasks. | (Done) | ||
| Step 3- Launch and Dedicate |
January 17, 2008 (Done) |
Communication Director | |
ISSUE #2. QUALITY OF LIFE (# - NPUM downloaded program/ @-CLC program)
Expectations:
- Production of Central Light/PITO/CENTRO
- Developed skills and talents of prospective writers and editors.
- Communication leaders in churches equipped to do their work.
- Organization of Telephone Hotline in North Philippine Union Mission.
| Goal 1 – Members are informed of the church developments and spiritually strengthened @ | |||
| Steps | Date | Person Responsible | Budget |
| Step 1 – Churches, Districts and Areas contribute articles once every two months for Central Light |
January – December 2009 (In Progress) |
Communication Directors/Coordinators | |
| Step 2 – Produced 4 Central Light Issues |
January – December 2009
(In Progress) |
Communication Director | PhP600,000 |
| Step 3- Produced weekly news update |
Weekly (Website Updates) |
PITO Staff | |
| Step 4- Produced bi-monthly CENTRO, Ang Pahayan mula sa Gitnang Luzon. |
January-December (No Budget Available) |
CENTRO Editorial Staff | PhP600,000(7.50x20T) |
| Step 5- Conducted 25 spiritual discipline series |
January-December (In Progress) |
Director | |
| Goal 2 – Develop skills and talents of prospective writers/journalists/speakers/broadcasters. #@ | |||
| Step 1 – Conducted workshop/ seminar for journalists, writers, comm. leaders, volunteers and photographers in 11 Areas of CLC |
Jan. 30-February 1, 2009(Every first and third Sunday of the month starting February 1,2009) (Done and In Progress) |
Communication Director | PhP220,000 |
| Step 2- Certified 30 pastors in varied fields of communication. |
April ‘09 (Done and In Progress) |
Communication Director | PhP50,000 |
| Step 3- Conducted Editors Seminar and Organization |
July 2, 2009 (In Progress) |
PhP10,000 | |
| Step 4 – Conducted speech clinic for broadcasters |
March 28-29, 2009 (Fellowship-Done) |
Communication Director/ Radio Broadcasters’ President | PhP10,000 |
| Step 5- Conducted CommunicateWell for Pastors (English Fluency) |
(In Progress)
|
Communication Director and President of ComWell | PhP60,000 |
| Step 6- Upgrading of CLC Team |
April 2009 (In Progress) |
PhP50,000 | |
| Step 6 – Launching of Adventist Media AwardsStep 7-AWR Training Step 8-Tri Union Communication Seminar Step 9- Writing, Web and E Publication Step 10- Integrated Writing Seminar | June 2009 April 2009 April 2009 July 5, 2009(Every first and third Sunday of the month starting July 5,2009) November 2009 | ||
| Goal 3 – Communication leaders and church members are equipped to do this work #@ | |||
| Step 1 – Conducted Communication Certification Training |
April 5/19, 2009 (Done) |
Communication Director | Given already |
| Step 2 – Conducted quarterly seminar to various Adventist Professional Groups |
April, July, October and December 2009 (Done) |
Communication Director | Given already |
| Goal 4 – Organization of telephone counselors in Central Luzon Conference. # | |||
| Steps | Date | Person Responsible | Budget |
| Step 1 – Conducted Telephone Counseling Workshop II | August 2009 | Php 5,000 | |
| Step 2 – Organization of Telephone Hotline in Missions/Conferences | March 2009 | ||
ISSUE #3. GROWTH (# - NPUM downloaded program/ @-CLC program)
Expectations:
- Adventist message will be proclaimed through Mass Media.
- Adventist Broadcasters/Journalist Accreditation.
- Mobilization of church members’ follow-up internet.
- Reunion of Mass Media converts.
- Media Center construction.
- Promotion of 3ABN/Hope Channel/Website through Billboard.
- Personalized tracks targeting specific group of Filipinos will be written, published and distributed.
| Goal 1 #@ | |||
| Steps | Date | Person Responsible | Budget |
| Step 1 – Aired radio programs within CLC territory |
January 2009 (Ongoing) |
Communication Director and Radio Broadcasters | PhP120,000 |
| Step 2 – Organized Church Internet Website/ Evangelism |
January 2009 (Ongoing) |
Communication Director | |
| Step 3 – Organized Cell phone (SMS) Evangelism | February 2009 | Communication Director | |
| Step 4 – Interactive Bible Study in CD |
April 2009 (In Progress) |
Communication Director | |
| Step 5 – Production of buffer programs for Hope Channel/3 ABN |
April 2009 (In Progress) |
Communication Director | PhP50,000 |
| Step 6- Posted 3 Adventist Messages on Billboards | September 2009 | Communication Director | PhP1.5M |
| Step 7- Produced Personalized Tracks targeting the ff:drivers, students, prostitutes, commuters,Government Officials, businessmen & Etc | December 2009 | Communication Director | PhP100,000 |
| Goal 2 – Adventist Broadcasters/Journalists accreditation #@ | |||
| Steps | Date | Person Responsible | Budget |
| Step 1 – 85% of all media practitioners passed Mass Media Accreditation of KBP/other media entities | April 2009 | ||
| Step 2 – Network and linkages with other media entities |
March 2009 (In Progress) NBN 4 Studio 23 ABSCBN |
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| Goal 3 – Mobilization of church members to follow-up TV programs interests # | |||
| Step 1 – Mobilization of church members to follow-up interests in radio/TV programs | February 2009 | ||
| Step 2 – Negotiated with local cable providers to include Hope TV in the channel line-up | January 2000 | ||
| Step 3 – Coordinated with local cable providers to include local buffer programs in the channel | January 2009 | ||
| Goal 4 – Reunion of media converts # | |||
| Step 1 – Reunion of 3ABN/Hope converts | August 2009 | ||
| Step 2 – Reunion of radio program converts | August 2009 | ||
| Goal 5 – Media Center construction @ | |||
| Step 1 – Received donations/funds from Churches through non-tithe allocation scheme for Media Center | January 2009 | ||
| Step 2 – Renovation of Media Center Step 3- Construction of media Center in CLC | January 2009 | ||
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Step 4 – Procured the following equipment: @ · Panasonic DVX 100B 3CCD Camera · 11 LCD’s for Area1-11 · 11 Nikon Camera (D-40) · Video Mixer and Mini Digital Video Recorder |
June 2009 (Done) December 2009 April 2009
June 2009 (Done)
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140,000.00 1.1 Million 330,000.00 250,000.00 |
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